미국 젊은이의 한국차의 쉐어-가 과거가 배가 되었다고 하는 조선일보의 보도입니다만, 미국 젊은이의 취향에 있던 상품을 개발한 때문이라고 하고 있지만, 뉴스 바탕으로는 다른 이유도 써 있었습니다만？？？ 영문 적자의 부분입니다만····
조선일보 ＜미국의 젊은이가 좋아하는 차일본차로부터 미국·한국차에＞
【워싱턴 연합 뉴스】미국의 젊은이가 좋아하는 자동차 브랜드가 일본차로부터 미국차와 한국차에 이행 하는 경향이 있으면, 미국 신문 워싱턴·포스트가 24 일보 자타.
자동차 전문미 조사회사 에드먼드·닷·컴에 의하면, 2008년에 자동차를 구입한 24~34세의 소비자 가운데, 50.6％이 토요타 자동차나 혼다, 닛산 자동차 등 일본차를 선택했지만, 작년은 그 비율이 42.9％로 저하했다.
이것에 대해, 크라이슬러와 포드, 제너럴 모터스(GM)의 미 대기업 3사(빅 스리)의 합계는, 35.4％에서 36.8％에 소폭 상승했다.젊은층의 구입 예산의 감소를 받아 젊은층의 취향에 맞춘 소형차를 잇따라 발매했던 것이 성공 했다고 분석된다.
또, 한국의 현대 자동차와 기아 자동차의 경우, 2008년의 합계는 5％정도에 머무르고 있었지만, 작년은 약 10％으로 크게 성장했다.소비자가 일본차로부터 한국차에 흐른 것을 안다.
워싱턴·포스트는 「특히 이 4년간, 쉐어의 면에서 최대의 승자는 한국차메이커」라고 평가했다.한층 더 전문가등의 이야기로서 현대자 「베로스타」나 기아자 「서울」 등 젊은 층을 겨냥 모델이 인기를 끌고 있어 2사에 의한 신사회인에게의 론 조건 완화도 쉐어 확대로 연결되었다고 전했다.
연합 뉴스
이하 에드몬드.COM의 기사입니다
Younger Buyers Shun Japanese Brands in Favor of Korean, Detroit-Made Cars
Published: 03/21/2013 - by Anita Lienert, Correspondent
2013 Hyundai Elantra Coupe Picture
Younger buyers are choosing Detroit and South Korean brands over their Japanese rivals. | March 21, 2013 | Hyundai Motor Company
1 Photo
Just the Facts:
Younger car buyers are gravitating toward South Korean and Detroit-made cars and moving away from Japanese brands, according to a new Edmunds analysis of R.L. Polk & Co. data.
“U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers,” said Jessica Caldwell, Edmunds senior analyst. “But while Detroit may be chiseling away at the Japanese grip on Gen X and Gen Y, South Korean brands are taking big hacks.”
Korean brands represent 9.5 percent of all new retail registrations in the U.S. in 2012, almost twice as much as their share of 5.0 percent in 2008.
SANTA MONICA, California — Younger car buyers are gravitating toward South Korean and Detroit-made cars and moving away from Japanese brands, according to a new Edmunds analysis of R.L. Polk & Co. data.
“U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers,” said Jessica Caldwell, Edmunds senior analyst. “But while Detroit may be chiseling away at the Japanese grip on Gen X and Gen Y, South Korean brands are taking big hacks.”
According to an analysis of new car retail registrations from R.L. Polk & Co., American brands accounted for 36.8 percent of cars bought by Americans age 25 to 34 in 2012, up from a share of 35.4 percent in 2008. Meanwhile the share of Japanese brands for the same age group plummeted from 50.6 percent to 42.9 percent during that period.
The exodus from Japanese cars by younger buyers is turning mostly toward South Korean brands. About 10 percent of new cars purchased by 25-to-34-year-olds in 2012 carried South Korean nameplates, more than doubling the rate for this age group since 2008.
Korean brands represent 9.5 percent of all new retail registrations in the U.S. in 2012, almost twice as much as their share of 5.0 percent in 2008.
Hyundai and Kia have courted younger buyers, making credit available to those who may have limited credit and work histories. In addition, Detroit and South Korean automakers are introducing appealing small cars, including the 2013 Hyundai Elantra coupe, Chevrolet Sonic and Spark and Ford Fiesta.
Edmunds says: Product may have a lot to do with the exodus away from Japanese brands.
米国若者の韓国車のシェアーが過去の倍になったという 朝鮮日報の報道ですが、米国若者の趣向にあった商品を開発した為だとしているが、ニュース元には別の理由も書いてありましたが？？？ 英文赤字の部分ですが・・・・
朝鮮日報 ＜米国の若者が好む車 日本車から米国・韓国車へ＞
【ワシントン聯合ニュース】米国の若者が好む自動車ブランドが日本車から米国車と韓国車へ移行する傾向があると、米紙ワシントン・ポストが２４日報じた。
自動車専門の米調査会社エドモンズ・ドット・コムによると、２００８年に自動車を購入した２４～３４歳の消費者のうち、５０．６％がトヨタ自動車やホンダ、日産自動車など日本車を選んだが、昨年はその割合が４２．９％に低下した。
これに対し、クライスラーとフォード、ゼネラル・モーターズ（ＧＭ）の米大手３社（ビッグスリー）の合計は、３５．４％から３６．８％に小幅上昇した。若者層の購入予算の減少を受け、若者層の趣向に合わせた小型車を相次ぎ発売したことが奏功したと分析される。
また、韓国の現代自動車と起亜自動車の場合、２００８年の合計は５％程度にとどまっていたが、昨年は約１０％と大きく伸びた。消費者が日本車から韓国車に流れたことが分かる。
ワシントン・ポストは「特にこの４年間、シェアの面で最大の勝者は韓国車メーカー」と評価した。さらに専門家らの話として、現代自「ベロスター」や起亜自「ソウル」など若者向けモデルが人気を集めており、２社による新社会人へのローン条件緩和もシェア拡大につながったと伝えた。
聯合ニュース
以下 エドモンド.COMの記事です
Younger Buyers Shun Japanese Brands in Favor of Korean, Detroit-Made Cars
Published: 03/21/2013 - by Anita Lienert, Correspondent
2013 Hyundai Elantra Coupe Picture
Younger buyers are choosing Detroit and South Korean brands over their Japanese rivals. | March 21, 2013 | Hyundai Motor Company
1 Photo
Just the Facts:
Younger car buyers are gravitating toward South Korean and Detroit-made cars and moving away from Japanese brands, according to a new Edmunds analysis of R.L. Polk & Co. data.
"U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers," said Jessica Caldwell, Edmunds senior analyst. "But while Detroit may be chiseling away at the Japanese grip on Gen X and Gen Y, South Korean brands are taking big hacks."
Korean brands represent 9.5 percent of all new retail registrations in the U.S. in 2012, almost twice as much as their share of 5.0 percent in 2008.
SANTA MONICA, California — Younger car buyers are gravitating toward South Korean and Detroit-made cars and moving away from Japanese brands, according to a new Edmunds analysis of R.L. Polk & Co. data.
"U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers," said Jessica Caldwell, Edmunds senior analyst. "But while Detroit may be chiseling away at the Japanese grip on Gen X and Gen Y, South Korean brands are taking big hacks."
According to an analysis of new car retail registrations from R.L. Polk & Co., American brands accounted for 36.8 percent of cars bought by Americans age 25 to 34 in 2012, up from a share of 35.4 percent in 2008. Meanwhile the share of Japanese brands for the same age group plummeted from 50.6 percent to 42.9 percent during that period.
The exodus from Japanese cars by younger buyers is turning mostly toward South Korean brands. About 10 percent of new cars purchased by 25-to-34-year-olds in 2012 carried South Korean nameplates, more than doubling the rate for this age group since 2008.
Korean brands represent 9.5 percent of all new retail registrations in the U.S. in 2012, almost twice as much as their share of 5.0 percent in 2008.
Hyundai and Kia have courted younger buyers, making credit available to those who may have limited credit and work histories. In addition, Detroit and South Korean automakers are introducing appealing small cars, including the 2013 Hyundai Elantra coupe, Chevrolet Sonic and Spark and Ford Fiesta.
Edmunds says: Product may have a lot to do with the exodus away from Japanese brands.
