Business development is a serious, multi-stage process that should start primarily with business optimization. Many make the mistake of focusing on marketing and attracting new clients while not being prepared for the influx, which leads to reduced business efficiency. Modern solutions like ERP systems can solve this problem and optimize business management. We are currently working with IFS Cloud, represented by the official partner Novacura, who helped my department with ERP integration. The ERP system allows you to keep track of the entire business, including various processes and departments, ensuring smooth operation of the whole system.