* incentive : 顧客が車を購入する時ディーラーが顧客に割引してくれる金額
| Incentive Spending Forecast | ||||
| Manufacturer | March 2012 Incentives | % Change vs. February 2012 | % Change vs. March 2011 | Total Spending |
| Chrysler | $3,137 | -1.8% | 5.6% | $499,729,046 |
| Ford | $2,726 | -3.8% | -2.8% | $586,669,519 |
| GM | $3,144 | 0.9% | -5.1% | $785,765,563 |
| Honda | $2,122 | -0.2% | -8.1% | $308,945,849 |
| Hyundai/Kia | $882 | 4.8% | -30.6% | $111,379,756 |
| Nissan | $3,115 | -3.7% | 28.0% | $402,433,212 |
| Toyota | $1,704 | 5.2% | -13.5% | $332,828,376 |
| Volkswagen | $2,021 | -2.7% | 4.5% | $99,486,066 |
| Industry | $2,440 | -1.5% | -1.7% | $3,456,880,192 |
http://blog.truecar.com/2012/03/27/march-2012-new-car-sales-expected-to-be-highest-since-august-2007-according-to-truecar-com/
3월 美 incentive
* incentive : 고객이 차량을 구입할 때 딜러가 고객에게 할인해 주는 금액
| Incentive Spending Forecast | ||||
| Manufacturer | March 2012 Incentives | % Change vs. February 2012 | % Change vs. March 2011 | Total Spending |
| Chrysler | $3,137 | -1.8% | 5.6% | $499,729,046 |
| Ford | $2,726 | -3.8% | -2.8% | $586,669,519 |
| GM | $3,144 | 0.9% | -5.1% | $785,765,563 |
| Honda | $2,122 | -0.2% | -8.1% | $308,945,849 |
| Hyundai/Kia | $882 | 4.8% | -30.6% | $111,379,756 |
| Nissan | $3,115 | -3.7% | 28.0% | $402,433,212 |
| Toyota | $1,704 | 5.2% | -13.5% | $332,828,376 |
| Volkswagen | $2,021 | -2.7% | 4.5% | $99,486,066 |
| Industry | $2,440 | -1.5% | -1.7% | $3,456,880,192 |